2017 donation provides 500,000 school meals to children in Tajikistan. We wanted to get to know Earth Group, a company built on social change.
What is the purpose behind Earth Group?
The purpose of the EarthGroup is solely to provide food, water and education to children in some of the worlds most desperate areas.
Why water, tea and coffee?
It made sense to sell products that people would use on a regular, hence water, coffee and tea. However we’ve never seen ourselves as a beverage company, these drinks are merely a vehicle for us to raise funds for the World Food Programme. In our future you may see products that have nothing to do with drinks!
Where does your coffee come from?
So all of our products are sourced as locally as possible(water from banff, tea from outside Edmonton), however our coffee cannot be grown locally. We source our fair-trade, organic coffee from Central and South America, roast it in Vancouver.
What advice would you give someone who is thinking about starting a company?
Be Tenacious. If you want something, keep giving it your all and good things will happen.
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